Having a website is essential nowadays, as is having a great stream of content that is streamlined towards your target market. But even more important is driving traffic to it. If no one is seeing your content, you’re spending a lot of time writing, for what? Crickets? Here are a few ways you can do to quickly drive traffic to your website.
Set up your Google My Business listing.
If you don’t have your Google My Business listing created you are losing out on traffic every time someone local searches for your goods or services. This is a simple way to make sure you’re getting seen and it’s easy to do. Simply go to google.com/business, log in with a Google account and add your location. You will be guided through the process of adding your services, your hours, your contact information, and most importantly, a link back to your website. Then, Google will send you a postcard in the mail to verify that you are, indeed, the owner of that location.
Get listed in localized and industry specific directories.
Backlinks (links to your website from other sites) are really important when it comes to getting found. It allows your customers to find you in more places, but also helps your ranking in Google search. There are dozens of directories out there you can get listed in. The most obvious are places like Yelp, FourSquare, MapQuest, and Yahoo. Less known directories will be industry specific to you. Want to know if you’re already listed in these directories? Let me run a Local Listing Audit for you.
Engage with others content online.
Listening and engaging is a time-old tool for getting your content in front of the right people at the right time. Participate in online forums and social channels where you know your customers are posting or reading. You’ll start seeing people post about looking for your services which gives you the opportunity to jump in and provide insight, or links back to your own content. This is how I end up finding a large percentage of my clients, in fact, the last site I launched came from a connection I made on a Facebook mom’s group.
Make sure you are using the right keywords.
If your services have common words in them you may need to re-think your keyword strategy. Put yourself in your customer’s shoes. If they are looking for an interior designer, using the word “Design” as your keyword would be far too broad. Their search would bring up anything that related to the word design, and your website would be drowned out by a million others. Instead, getting specific and thinking about it from a problem-solution standpoint can get you in front of your customers when they are ready to make that buying decision. Another thing to consider is that someone searching for design might be looking for DIY information whereas someone looking for designer is probably looking to hire someone to do the work.
Make a Content Plan.
Consistency in your marketing is key. If you don’t have a plan, you won’t stick with it. You need to have a plan for posting to social media, blogging, and even your email automation sequences. Not only will having a plan make it easier for you to execute on it and keep it consistent, but it will help you reach people multiple times before they are ready to buy.
Go Do It!
Now go out and make things happen for your business! These are the simplest of a multitude of strategies that business owners can do for themselves with just a few hours each week. If you’re so busy that this seems like a daunting task, we can help! Start by scheduling a discovery call. We’ll walk through where you need help and how we can grow your business and reach your sales goals. We might even have some fun in the process.