Are you a small business owner looking to take your business to the next level?
Want to find more new customers but not sure where to start?
Want to rank higher in Google but can’t seem to crack Google’s mysterious algorithm?
You’re not alone! In today’s hyper-competitive online marketplace, it can be impossible to get noticed and secure loyal customers. Luckily, there are some things you can do to help your business climb the ranks of Google towards page 1, thereby finding new customers and taking your small business to the next level!
Keep reading for five ways local service providers rank higher in Google.
1. Do a competitive analysis.
The best way to boost your small business’s success is to assess what your competitors (especially your more successful competitors) are doing that you are not. This is called competitive analysis.
Competitive analyses allow you to identify new marketing strategies that are working for others, market gaps you could capitalize on, and ways to set your business apart from the competition.
To start competitive analysis, search your business and a few keywords that represent your service on Google. The service providers that come up first are your top competitors. Check out their websites, prices, social presence, and marketing efforts, and figure out what they’re doing right!
2. Use city-specific content.
If you’re a brick and mortar business in Houston, Texas, you don’t want to reach a global audience! You’ll want to use keywords with Houston in it, or better yet, a keyword using your specific neighborhood. An easy way to do this is to create a new page about your service with Houston in the title and throughout the content. If you target multiple cities, you have even more opportunities to create city-focused content.
3. Create dedicated services pages on your website.
Make sure your services are all on their own pages. Why? Having more pages on your website gives you a better chance to rank higher in Google. It also makes it easier for Google to understand what it is you do. Their job is to connect people with the search results most relevant to them. If you have a page for each service, Google knows which page should be served when.
That doesn’t mean more pages = higher ranking. It just means that the more pages your website has, the higher the probability of several of your pages ranking well, allowing your overall business to rank higher in Google.
4. Use targeted keywords.
Are you targeting what your ideal customers are searching for, or are you focusing on a keyword that’s too broad? For example, if you own a barbershop, are you only focusing on the keywords “barbershop” or “haircuts?”
To refer back to #2, hone in on your target audience! Determine your target demographic and look into what keywords they’re searching for. This could be a particular location, age, race, gender, sexual orientation, political leaning, religion… The list goes on and on.
To refer back to #1, use a tool like SEMrush or Google Analytics to determine what keywords your competitors are using to reach their target audience.
5. Use Google My Business.
Google My Business is a must-have online presence for local service providers. When consumers take to the Internet to find an answer to their problem, your Google My Business page will most likely be their first encounter with your business.
But it’s not enough just to have a Google My Business page, you need to make sure it’s filled in completely and use it to post regular updates. Google offers business owners the chance to connect with their customers quickly and easily. Your page will give your customers the opportunity to find you, get in contact with you, leave reviews, and post pictures.
Your Business Profile will also come in handy during competitive analysis by showing you all the ways your customers are engaging with you.
Want your website to rank higher in Google, but don’t have the time or the web-savviness to get it done?
We can help! Start by scheduling a discovery call. We’ll walk through where you need help and how we can grow your business and reach your sales goals. We might even have some fun in the process!