“When you speak to everyone, you speak to no one.” – Meredith Hill I know how it is when you first start your business from the ground up. All you’re looking for is a bit of momentum. Any client will help with that, right? So you take on them all. Family friend?...
What is a marketing funnel? If you’re new to the world of marketing, it’s one of those terms you hear thrown around in discussions with little explanations of what the term means. Every student of marketing should know about the marketing funnel. It’s the purpose and...
SEO, or search engine optimization, is a challenging, often mysterious, but necessary part of effective digital marketing. When it comes to doing SEO right, keyword research is an essential step. Keyword research involves researching keywords to target to drive...
They say that hindsight is 20/20. We’ve all come out of a project or job with a list of things we wish we’d known before getting started. So it’s not uncommon for a new business owner to wonder, “Is creating a website for my business...
Building a website can seem like a daunting task to a small business owner. It’s probably not your favorite thing to do, and you might be dreading the process. But it doesn’t have to be hard. When starting to plan out your new site, you may ask yourself,...
This week’s #AskAlison covers a question about WordPress themes. WordPress is great because it’s so widely supported, but one downside to that is the abundance of themes to choose from. How do you find the best WordPress theme and avoid the issues commonly...
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