WordPress is the most popular CMS (content management system) in use today. You’re probably here because you’re asking yourself, “Why should I use WordPress?” With over 60 million websites using WordPress, it’s hard not to find a website...
Search engine optimization, or SEO for short, is an important part of any business’s marketing strategy. But what does it actually mean? Simply put, SEO makes a website rank higher in search results than its competitors. This means more traffic to your site from...
What is a marketing funnel? If you’re new to the world of marketing, it’s one of those terms you hear thrown around in discussions with little explanations of what the term means. Every student of marketing should know about the marketing funnel. It’s the purpose and...
SEO, or search engine optimization, is a challenging, often mysterious, but necessary part of effective digital marketing. When it comes to doing SEO right, keyword research is an essential step. Keyword research involves researching keywords to target to drive...
Are you a small business owner looking to take your business to the next level? Want to find more new customers but not sure where to start? Want to rank higher in Google but can’t seem to crack Google’s mysterious algorithm? You’re not alone! In today’s...
Breaking news: Google is shifting to mobile-first indexing for all websites in September of 2020. This news might come as no surprise—in July 2019, Google started using mobile-first indexing for all new websites. Now, it’s being used for every site. For roughly 70% of...
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