by Alison Cromie | Sep 3, 2020 | #AskAlison, Digital Marketing, Websites
What is a marketing funnel? If you’re new to the world of marketing, it’s one of those terms you hear thrown around in discussions with little explanations of what the term means. Every student of marketing should know about the marketing funnel. It’s the purpose and...
by Alison Cromie | Aug 25, 2020 | #AskAlison, Digital Marketing, SEO
SEO, or search engine optimization, is a challenging, often mysterious, but necessary part of effective digital marketing. When it comes to doing SEO right, keyword research is an essential step. Keyword research involves researching keywords to target to drive...
by Alison Cromie | Aug 4, 2020 | Digital Marketing, SEO
Are you a small business owner looking to take your business to the next level? Want to find more new customers but not sure where to start? Want to rank higher in Google but can’t seem to crack Google’s mysterious algorithm? You’re not alone! In today’s...
by Alison Cromie | Jul 14, 2020 | Digital Marketing, Websites
Breaking news: Google is shifting to mobile-first indexing for all websites in September of 2020. This news might come as no surprise—in July 2019, Google started using mobile-first indexing for all new websites. Now, it’s being used for every site. For roughly 70% of...
by Alison Cromie | May 27, 2020 | Digital Marketing, SEO
Having a website is essential nowadays, as is having a great stream of content that is streamlined towards your target market. But even more important is driving traffic to it. If no one is seeing your content, you’re spending a lot of time writing, for what?...
by Alison Cromie | Apr 2, 2020 | Digital Marketing, Websites
In these unprecedented times, business is changing. Customers are being forced to go online to buy their goods, assuming the company they want to buy from hasn’t temporarily shut their doors. Over the last two weeks, I’ve seen countless businesses building...