I often get asked the same questions from my clients, regardless of the industry they are in. That’s why I’m starting a weekly series called #AskAlison. Have a question about digital marketing or business ops you’ve been dying to get help with? Ask away in the comments below. In the meantime, here’s this weeks question…

“I keep hearing that I need to write blogs if I want to get found in search. Is that true?”

This question is more nuanced than a simple yes or no answer. No, technically you don’t have to blog to get noticed. But you DO have to put out quality content on a regular basis.

Google is looking for you to provide consistent updates to your site on a regular basis. But that can be anything from blogs, to products, or even something as simple as testimonials. Any time you add new content to your site, you are sending a signal to google to let them know that there’s something new that they should look at. If you do that consistently, and don’t stop, you’re going to have a better chance of moving up in ranking over a competitor that is letting their site sit dormant.

Content is important, but it doesn’t have to be hard to create. I love working with my clients to find simple and sustainable ways to keep their content fresh. I’ll help you identify ways to do this, even if you don’t want to write blogs. Contact me via the form below to get started on your own journey to success.

Submit your own question at www.cromiecreativeconsultants.com/ask-alison

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