What Is Digital Marketing?

Marketing 101

Digital Marketing

“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin

Digital marketing is an umbrella term for all the multimedia tools that companies can use to interact with their customers and prospects.

It includes

• email
• social media
• search engine marketing (SEM)
• display advertising
• mobile ads
• online video ads
• and everything else that an Internet user might interact with while viewing content online.

The idea is to capture data about users as they move around on a website or app so you can deliver customized messages to them in real-time – from email updates about products they have viewed, popups encouraging them to subscribe for special offers, videos highlighting new features of a web app etc.

The goal is to improve conversion rates and grow the business by building customer engagement .