“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette
Search engine optimization (SEO) is the process of improving a website’s visibility in search engines via natural search results. Businesses need SEO because it essentially turns your website into an online sales tool. When potential clients or customers do a search, you want to be sure that your business appears on the front page — and first if possible.
With SEO, you can see more traffic from Google and other leading search engines. As a result, people are able to find what they’re looking for using keywords that relate directly to what you have to offer them — boosting your chances for making a sale while also cutting down your marketing, advertising and development costs.
Without SEO, you run the risk of losing customers to your competitors who appear higher in search results than you do. For example, if someone searches online for “Louisville Furniture Store,” then Google will provide a list of websites that best match that phrase. It’s not uncommon for businesses to appear toward the top of those lists — potentially even on page one — if they have effective SEO strategies in place.
If someone were searching for information about Louisville furniture shops and your business appeared at or near the bottom of the first page (or not there at all), chances are good that person won’t click on your website and you’ll lose out on a potential sale.