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Here you will find the basics of marketing and what you need to know as a small business owner.
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“I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’” – Muhammad Ali
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Marketing 101
“An investment in knowledge pays the best interest” – Benjamin Franklin
What is Branding?
What Is BrANDING?Marketing 101Branding "If you don’t give the market the story to talk about, they’ll define your brand’s story for you." -David BrierBranding comes before all the marketing efforts that are done by companies and it's not possible to start your brand...
What is Search Engine Marketing?
What Is search engine Marketing?Marketing 101Search Engine Marketing "Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows...
What is Search Engine Optimization
What Is Search Engine Optimization?Marketing 101Search Engine Optimization "The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam AudetteSearch engine optimization (SEO) is the process of improving a...
What is Digital Marketing
What Is Digital Marketing?Marketing 101Digital Marketing "Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth GodinDigital marketing is an umbrella term for all the multimedia tools that companies can use to interact with their...
What Is Marketing?
Marketing is defined as the process by which goods or services are offered to consumers and businesses. Marketing can be done online, in person, or through traditional media outlets such as TV ads.