It’s an exciting week here at Cromie Creative Consultants. This Thursday, I’ll be moving into a new office space! I’ve been working at home and on the go and it’s proven to be an extremely inefficient use of my time. Moving into the office will reduce my drive time by almost an hour a day. That’s time I need to be focused on my clients.
Because I’m going through this process, I’ve been working on a checklist of things I need to do to get ready. Of course, there’s things like signing up for internet service, buying furniture, and office supplies, but there is also a list of things I need to do in order to make sure that my prospective clients don’t get confused in the process. What I came up with was a list of actions that need to be taken to make sure your marketing doesn’t have a gap during that transition.
Before you move:
- Make sure you know what business listings you already have that display your address. This can include your social media accounts, Google My Business, Yelp, and other industry specific directories. Not sure how to find out? You can go about this in a couple of ways. You can start by googling your address. By googling something as specific as the street address of your current location, you should be able to find a majority of the listings that match that address. Another way to do this would be to use a backlink checking tool such as the Link Explorer, one of Moz’s free SEO tools.
- Know which pages on your website house your address. Is your address in your footer? On your contact page? Any other pages? Make a list of all the places where that information will need to be updated.
- Don’t forget to update your clients and customers about your move. Keeping them in the loop is not just good customer service, it will also alleviate the worry that your customers are going to the wrong address on the first day of your move. Consider writing a blog about it. Not only can you send that out to your social channels and through email, but it will provide a reference for any customers who are not paying attention until they visit your site.
After the move
- You want to make sure you update your Google My Business listing as soon as you are settled in your new location. You will likely have to re-verify the listing, so that means they will send you another postcard. Do not create a new listing, this will cause a lot of extra work to make sure your rankings and reviews are saved. Instead, make sure you are updating your current listing.
- While you’re updating your address, throw a few pictures of the new office into your Google My Business listing. It will make it easier for someone to visually recognize your new location when they find you online.
- Start updating those listings! All the work you did before the move will make this much easier. Start logging into each account and changing your address.
- Don’t forget to update the remittance address on your invoices. This is something that many businesses don’t get to right away. In addition, consider writing a letter to send with the next round of invoices, notifying them of the change. I’ve found that many AP departments don’t always pay attention and see the new address if they weren’t notified in another way.
- Update your email signature if you have your address displayed.
- And of course, make sure you update your address with all pertinent government agencies, as well as your bank.
If you take anything away from this blog, make sure it’s the importance of updating your online listings as soon as possible after you move. Keeping that information up to date can help keep your rankings from seeing any major shifts during the transition.
Want help with your move? My team can help you do the research and make those updates, while you focus on everything else. Give Alison a call today at 952-373-1652 to get started