Senior living website
MGM Healthcare
Expression Engine to WordPress Migration
MGM Healthcare came to me with the goal of moving their senior living website from Expression Engine to WordPress. They wanted to have more control over their site, which had previously been custom built. They also wanted to be able to utilize the blog more effectively and start marketing their locations with a robust content marketing plan.
Services Provided
WordPress Design
Custom Post Types
Project Management
Transfer of Existing Content
%
Increased Session Duration
%
Increased Sessions
%
Increased Users
The collaboration
MGM Healthcare wanted to get away from the overuse of their brand colors to portray a more professional feel. While they had a somewhat modern design, it did not lend itself well to the image they wanted to put out there. Additionally, the site was incredibly difficult to manage and they wanted the ease of WordPress to help them in their upcoming marketing efforts.
How we solved it
We started the project by looking for design inspiration amongst their competitors and beyond. We wanted the content to speak for itself while using the brand colors sparingly to highlight important ideas and calls to action. We also spent time identifying the right photos for each section of the site. They wanted to use stock photography that had a realistic feel to it versus the stock photography they had previously used.
Their response
Working with Alison is beyond wonderful. She is helpful, down-to-earth, friendly, and a brilliant! She has wonderful design skills, and is great at taking concepts and bringing them to life. If you’re looking to create or re-create your website, Alison is the best there is!
