Search engine optimization, or SEO for short, is an important part of any business’s marketing strategy. But what does it actually mean? Simply put, SEO makes a website rank higher in search results than its competitors. This means more traffic to your site from people who are actively looking for what you have to offer!
In this blog we are going to discuss three key reasons why your business needs to be paying attention to search engine optimization.
Reason One: Competition
The internet is full of competition. It’s not enough to have a great product or service anymore- you also need to make sure that people can find you, and that your site ranks higher than the other guy! Search engine optimization helps businesses do just that by ensuring their site can be easily found by google and ranked for the keywords your customers are searching for. Local service based businesses have the most competition out there, and need to pay attention to these principles the most. Local service-based businesses include:
- Construction Companies
- Massage Therapists
- Physical Therapists
- Landscaping Companies
Basically, any service you might need in a particular geographical area. As you can see from this list, you will find multiple companies in each category in a single city, which means that it’s important to watch what your competition is up to in search.
Reason Two: Customers
In the age of information we live in, people want what they can find easily. They don’t have time to wade through a bunch of clicks and links just to get your company’s contact phone number! With search engine optimization you can be sure that when someone wants to find “Chicago plumbers” or “oil change near me” your site comes up at the top and you don’t lose those customers to your competitors.
Reason Three: Increased Revenue
In an age of internet commerce, you want to make sure that when people search for your product or service they can find it and buy. You don’t want them clicking over to someone else’s website because yours just couldn’t be found! With SEO as a part of your marketing plan, you can increase revenue by making sure potential customers can find you and purchase your products or services. Additionally, there are ways to make sure your products are showing up in the Shopping tab on Google, making it even easier for potential customers to buy directly from you.
Once you’ve gotten found, the next step is making sure you stand out. In a sea of competition, it’s not just about ranking anymore, it’s also about showing that you are the business your customers should trust. We help our clients do this through review management, Google My Business Optimization, Content Generation, and Web Design. All of these go into creating a full experience that will bring new customers to your door over and over again.
Want to learn how? Join us at our next SEO Decoded webinar on July 8th at 1pm CST. You’ll learn more about SEO, why it’s important for your business, and leave with actionable insights into how to get started. The webinar is free to attend. You can register here.