In these unprecedented times, business is changing. Customers are being forced to go online to buy their goods, assuming the company they want to buy from hasn’t temporarily shut their doors. Over the last two weeks, I’ve seen countless businesses building and launching an ecommerce website. This is great news, not only for the longevity of that business, but also for their customers. But once you have that ecommerce website set up, how do you make sure you are getting the most from it?
Driving traffic to your website is no easy task. You probably invested a lot of money into adding ecommerce to your site, but the work doesn’t stop there. Here are a few tips to make sure you are getting the word out and getting in front of your customers:
Have A Plan
Just like launching a new site, you should have a plan in place before launching your ecommerce website. Here are a few steps I consider essential:
- Write a blog about why you incorporated ecommerce.
- Write a set of posts for social media and share them out more than once on all of your platforms.
- Think about your promotions throughout the whole year and come up with a plan that is easy to follow.
Connect to Google
Google offers multiple services that can help you get in front of your customers quickly:
- Update your Google My Business listing. (And if you don’t have one, what are you waiting for?!)
- Add eCommerce tracking in Google Analytics. Google makes it easy to see what actions are resulting in real sales.
- Connect to Google Product Feed for highly targeted advertising opportunities.
If you don’t already have an email collection strategy, you need to get going on that. Stat. Your email list is your goldmine, and without one, it’s a lot harder to drive traffic to new products and services over time. The sooner you start, the better. If you don’t already have one, I recently stumbled on Moosend and I am absolutely LOVING IT. I highly recommend you try out the free plan to see for yourself. If you already have an email marketing program, make sure you’ve done the following:
- Set up a Welcome Email series.
- Add a popup to your site to collect addresses and offer a coupon for doing so.
- Connect your account to your ecommerce platform.
- Setup cart abandonment reminders.
eCommerce is saving businesses right now, and I’m getting calls on almost a daily basis from businesses wanting to get online in order to continue serving their customers. Others who already had ecommerce are adding local pickup options and expanding their sites to connect with their in-store POS systems. If you want to learn more about how to do any of these things, book a 30 minute discovery call. Your business doesn’t have to suffer when there are so many options available to get you online and back in the game. Let’s continue the conversation over zoom with a nice cup of coffee.